Sex in Advertising

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Sex is an act of sexually pleasing yourself with another person. Sexual act can involve using toys, whip straps and dildos, can be used to promote any product to communicate “sexy” or intimacy.

This advertisement  of Tom Ford perfume for men is an example is using the concept of sex to enhances the senses of men, by using a beautiful model in a provoking pose that can be replicated in sexual intercourse of holding the breast and covering the nipples to show pleasure. Poster creates mass attention and appeals to heterosexual men, and has a psychology impact of thinking that when they get the spray, will get women to perform such acts. The red lipstick and nail polish suggest danger or caution which indicates that if men buy this product, they will be in bondage of constantly using this product until something tragic happens.

The poster of the spray being placed in the inmate area is a way of inviting men into the part, to use whenever they like until they run out of interest and get a new one like the spray. The image indicates that the spray smell sweet and men will not get enough of it and always want more. The freshly shaved intimate areas suggests that the spray is refreshing, and the slimness of the model shows that the spray has a light smell that is not overpowering. The gap between the legs symbolizes that the perfume would travel from your body to another through air, and not only would the smell stick to you, will enter the clothes of people next to you. The oily gloss on the models in both adverts is to enhance their features, an emphasis that women are sexual object.

In my opinion I believe that sex is an act that is abused in the advertising industry, as many are in favour of it. As a religious person, sex is used as a symbol of true love, and indicates that you will spend the rest of your life with the person. Commercially promoting sex would have a negative impact on teenagers and young adults as they would think that sex is something they just with anyone. This could be dangerous as it will encourage teenage pregnancies, and infection of sexually transmitted disease will increase.

References:

Website

Britannica(no date) Fetishism. Available at: https://www.britannica.com/science/fetishism-psychology (Accessed: 11 May 2021 ).

The image  in the blog entry

https://www.google.co.uk/search?q=tom+ford+advert+of+woman+holding+spray+between+her+breasts&safe=strict&sxsrf=ALeKk01nilTJL5FK8Ws92rg4SSop5fS-Ww:1620134483018&source=lnms&tbm=isch&sa=X&ved=2ahUKEwinwuSij7DwAhUM4BoKHdrtDhQQ_AUoAXoECAEQAw&biw=1093&bih=526#imgrc=jY0aiJpm6TDlUM

 

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